Get Found on Google AND in AI Search. Grow Faster With Complete Visibility.
Most marketing agencies optimise for Google. We optimise for Google, ChatGPT, Perplexity, Claude, and AI Overviews — because your customers now search everywhere. Technical SEO, Generative Engine Optimisation (GEO), AI content strategy, and conversion optimisation. All data-driven. All transparent.
Marketing That Understands Technology — Because We Build It Too
Here is the problem with most SEO agencies: they do not understand technology. They cannot fix your Core Web Vitals because they did not build your website. They cannot implement structured data because they do not know what a JSON-LD schema is. They write content that reads well but ranks poorly because they ignore the technical foundations.
Vairi Technologies Limited is different. We are a software company that does marketing — not a marketing company that pretends to understand technology. When we recommend a technical SEO fix, we implement it ourselves. When we write content, AI analyses the top-ranking competitors first. When we optimise for conversions, we can modify the actual code.
The result: faster rankings, better content, and measurable ROI — not vanity metrics and vague monthly reports.
Traditional SEO vs AI-Powered SEO
AI does not replace strategy — it makes every part of it faster, more accurate, and more responsive.
| Aspect | Traditional Approach | AI-Powered (Vairi) |
|---|---|---|
| Keyword Research | Manual analysis, gut-feel targeting, monthly updates | AI analyses thousands of queries, identifies intent clusters, updates weekly |
| Content Creation | Generic articles, 2–4 per month, hope for rankings | Data-driven topics, AI-assisted drafting, human-edited quality, 8–15 pieces per month |
| Technical SEO | Quarterly audits, spreadsheet tracking, slow fixes | Continuous automated monitoring, instant issue detection, prioritised by impact |
| Link Building | Cold outreach, directory submissions, low success rate | AI identifies high-relevance opportunities, personalised outreach, relationship-based |
| Reporting | Monthly PDF, vanity metrics, limited insight | Real-time dashboards, AI-generated insights, actionable recommendations |
| Adaptation Speed | Algorithm update? Wait for the next strategy review | AI detects ranking shifts within 24 hours, adjusts strategy automatically |
Four Pillars of AI-Powered Marketing
Each service can be engaged independently or combined for maximum impact.
Technical SEO Foundation
The infrastructure that makes everything else work. We audit and fix site speed, Core Web Vitals, crawlability, indexing, structured data, mobile performance, and security. Most NZ business websites have 15–30 technical issues actively hurting their rankings — we find and fix all of them.
AI Content Strategy and Production
Content that ranks because it deserves to — not because we stuffed keywords into it. AI analyses search intent, identifies content gaps, and helps draft articles, guides, and landing pages. Every piece is human-reviewed and edited for accuracy, brand voice, and genuine usefulness. We produce 3–5x more content than a traditional agency, at higher quality.
Local SEO for New Zealand
For NZ businesses that serve customers in specific areas. Google Business Profile optimisation, local citation building, review management, local content strategy, and map pack optimisation. We understand the NZ search landscape — smaller market, different dynamics, different opportunities than the US-centric advice you read online.
Conversion Rate Optimisation
Traffic means nothing if visitors do not convert. We analyse user behaviour, run A/B tests, optimise landing pages, improve calls-to-action, and refine the entire conversion funnel. Data-driven decisions — not guesswork or "best practices" copied from a blog.
Generative Engine Optimisation (GEO)
Search is splitting in two. Traditional Google rankings still matter — but a growing share of your customers now get answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. If your business is not mentioned in those AI-generated answers, you are invisible to this new audience.
YoY growth in AI-referred website traffic
Higher conversion rate from AI traffic vs organic
Projected GEO market size by 2031
Of marketers have not yet invested in GEO
Traditional SEO
Optimise for Google's ranked list of blue links
- Keyword density and placement
- Backlink profile building
- Page rankings on SERPs
- Single-platform focus (Google)
- Monthly keyword tracking
GEO (What We Add)
Optimise for AI engines that generate answers
- AI citability — content structured for AI to quote
- Brand authority signals across AI training sources
- Inclusion in AI-generated answers, not just page links
- Multi-platform: ChatGPT, Perplexity, Claude, Gemini, AI Overviews
- llms.txt and AI crawler management
Our GEO Services
We don't just do SEO anymore. Every client engagement now includes GEO as a core pillar — because optimising for only one type of search engine is leaving traffic on the table.
AI Citability Audit
We analyse how your content appears (or doesn't) in AI-generated answers. Passage scoring, citation readiness, and entity recognition across ChatGPT, Perplexity, Claude, and Google AI Overviews.
Citation-Ready Content
We restructure and create content designed to be cited by AI engines — self-contained, fact-dense passages (134–167 words) that directly answer questions AI users are asking.
Brand Authority Building
AI engines weigh brand mentions 3x more than backlinks. We build your presence across the platforms AI models train on — YouTube, Reddit, LinkedIn, Wikipedia, industry publications, and authoritative forums.
llms.txt & AI Crawler Setup
We implement the emerging llms.txt standard and configure AI crawler access (GPTBot, ClaudeBot, PerplexityBot) in your robots.txt — telling AI engines exactly how to understand and cite your site.
Multi-Platform Monitoring
Only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same query. We track your visibility across every major AI platform and optimise per-platform for maximum coverage.
Structured Data for AI
Enhanced JSON-LD schema markup — Organization, Article, Product, FAQ, HowTo — that helps AI engines correctly identify and represent your brand, products, and expertise in generated answers.
SEO + GEO = Complete Search Visibility
Every Vairi marketing engagement now includes GEO optimisation as standard. We prepare your business for where search is going — not just where it has been.
Get Your Free GEO AuditSEO & Marketing Pricing
Monthly retainers with no lock-in contracts. Cancel with 30 days notice.
| Service | Setup | Monthly | Expected Result |
|---|---|---|---|
| Technical SEO | $3K–$8K | $750–$1.5K | 20–40% traffic increase |
| AI Content Strategy | — | $1K–$3K | 3–5x organic traffic in 6+ months |
| Local SEO (NZ) | — | $750–$1.5K | Top 3 Maps in 3–4 months |
| Conversion Optimisation | — | $1K–$2K | 15–30% conversion improvement |
| Combined Package | $3K–$8K | $2.5K–$5K | Full marketing engine |
All prices in NZD, exclusive of GST. Combined packages receive a 15–20% discount.
SEO & GEO FAQ
Quick answers about our AI-powered SEO and marketing services.
What is the difference between SEO and GEO?
How long does SEO take to show results?
Do you guarantee first page rankings?
Why should a software company do my SEO?
What does AI content strategy mean — is it just AI-written content?
Your Competitors Are Invisible in AI Search. You Don't Have to Be.
Google rankings still matter. But the businesses winning in 2026 are also showing up in ChatGPT, Perplexity, and AI Overviews. We'll audit both your SEO and GEO visibility — for free — and show you exactly where to focus.
Free audit covers Google Search + AI platforms. No obligation. Results in 48 hours.